Digital Marketing Compliance Checklist

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Ensuring your digital marketing materials meet healthcare regulations and ethical standards is essential. Use this quick compliance checklist to review your website and marketing content. It helps identify best practices and areas that may need attention to keep your messaging clear, accurate, and compliant.

AHPRA & TGA Website Compliance Review Checklist

This checklist is designed to help you assess whether the content on your website complies with the AHPRA & TGA advertising guidelines.If you answer 'Yes' to any of the following, you maybe at risk of breaching the AHPRA & TGA advertising guidelines.
If you answer 'Yes' to any of the following, you maybe at risk of breaching the AHPRA & TGA advertising guidelines.
This checklist was created based on the AHPRA and TGA advertising guidelines as of August 2025. These guidelines are subject to change. While this checklist is intended to be a helpful resource, it does not constitute legal advice. For full compliance, consult AHPRA, TGA, or a legal professional.
Do you use terms like 'pain-free' or 'guaranteed' on your website without strong clinical evidence?
Are practitioner titles used incorrectly?
(eg. referring to someone as a specialist when they are not AHPRA-recognised)
Do the images or videos on your website potentially breach the guidelines?
(e.g. before/after images, patient testimonials showing outcomes, lack of consent)
Do any patient reviews mention specific outcomes or treatment results?
Are risks or recovery times missing or unclear in your content?
Has your website marketing content not been reviewed in the past 6 months?
Does your team need AHPRA/TGA compliance training?
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