Talking HealthTech: 387 – Suite, suite data – conversations from VALDCON 2023

In a recent episode of the Talking HealthTech podcast, Peter Birch engages in insightful discussions with industry experts at the VALDCON 2023 Meetup. 

This unique gathering hosted by VALD brings together healthcare professionals, performance coaches, and thought leaders together to explore the role of technology in enhancing athlete performance and streamlining the rehabilitation process. Join us as we delve into the key takeaways and shed light on the importance of data-led care in the healthcare industry.

The Intersection of Technology and Healthcare

The VALDCON event provided a platform for individuals deeply involved in the intersection of technology and healthcare to exchange ideas and insights. Professionals like Karl Goodman from Athletes Authority showcased how their performance facility leverages technology to improve athletes’ performance metrics and facilitate rehabilitation.

Enhancing Athlete Performance

Athletes Authority, a performance facility with locations in Sydney and Melbourne, works with athletes and the general population. Their unique approach combines technology with comprehensive tracking and measurement, allowing athletes to objectively measure their progress and optimise their performance. Data visualisation plays a crucial role in gauging progress and enhancing engagement among athletes. The integration of tech seamlessly into the rehabilitation process can greatly assist athletes in their journey back to their sport.

Achieving Optimal Patient Outcomes

The conversations at VALDCON emphasised the significance of leveraging metrics and data in patient treatment for healthcare providers. Shaun Palmer, a physical therapist and VALD team member from the US, discussed the importance of demonstrating the return on investment of technologies in healthcare. By tracking and analysing data, healthcare practitioners can make informed decisions, understand patient progress, and optimise treatment plans for better patient outcomes.

The Business Side of Technology in Healthcare

VALDCON also shed light on the challenges faced by healthcare businesses in incorporating technology while ensuring sustainable growth. Karl Goodman shared insights on the importance of creating a balance between patient outcomes and running a successful business. The key lies in ensuring that all stakeholders, including patients, the healthcare team, and business owners, benefit from the integration of technology. Monetization models that effectively utilise technology can play a crucial role in differentiating services and maximising the value provided.

Monetizing Value in Healthcare

Goodman discussed three key ways Athletes Authority monetizes technology:

Firstly, they repositioned the initial consultation process, transforming it into a comprehensive two and a half hour process that incorporates athletic profiling, testing, and baseline data collection. This repositioning elevated the perceived value of the service, allowing for higher price points and greater acceptance among patients. 

Secondly, the integration of technology assists in data-driven decision-making, enabling the healthcare team to provide more informed and effective treatments. 

Finally, effective monetisation requires finding innovative ways to showcase the value provided, differentiating services from those offered by competitors.

The VALDCON 2023 Meetup facilitated crucial conversations surrounding the integration of technology in healthcare. The discussions with Karl Goodman from Athletes Authority highlighted the impact of technology on athlete performance and rehabilitation. Additionally, Shaun Palmer emphasised the importance of leveraging metrics and data for optimal patient treatment. By embracing technology and data-led care, healthcare providers can enhance patient outcomes while ensuring sustainable growth. The insights shared at VALDCON serve as a testament to the increasing role of technology in the healthcare industry and its potential to revolutionise the way we provide care.

_{Source talkinghealthtech.com}