Talking HealthTech: 320 – Prescription for Success: Lessons from the Doctor Diaries Podcast. Hanya Oversby, HBN

Meet our guest

Hanya Oversby is a director at Health Business Network. They are a national business consultancy for the private practice of medicine and provide services to medical professionals. They provide strategic planning and establishing reliable connections and they focus on startups and expanding. Want to be inspired by stories in the medical field? Tune in to our conversation with Hanya Oversby from Health Business Network to hear more! Businesses as their target market.

As a result of COVID-19, businesses have adjusted their strategies for their clients. Aside from that, during that period, Hanya launched her podcast — Doctor Diaries.

Doctor Diaries

Hanya has access to specialists from a wide range of fields, including clinical experts, business owners, innovators and entrepreneurs. These individuals have inspiring stories to share with the public, and the Doctor Diaries podcast is the perfect platform for sharing them. The episodes often feature conversations with physicians who are experts in a particular area, discussing their journey to achieving their goals and the work they are currently doing. They also talk about the motivations behind developing new products or expanding their businesses, which is something that is highly appreciated by listeners who are interested in both the business tips and the personal stories shared on the show. The launch of Doctor Diaries was particularly timely given the challenges of interacting with others during the COVID-19 pandemic.

Call My Lawyer Series

In collaboration with Meghan Warren from Burke & Associates Lawyers, Hanya developed the idea for the Doctor Diaries podcast as a way to provide legal and business guidance to their shared client base. The four-part series is now available for anyone to listen to and covers the topic of employees versus employers, including the issue of employers owing millions in back pay. The first episode provided valuable knowledge to viewers and made them more aware of the risks involved in entering into contracts. The second episode covers everything you need to know about purchasing a medical practice, while the third episode covers everything you need to know about selling a medical practice. According to Hanya, it’s important to work closely with clients to discuss business plans and increase valuation when it comes to successfully selling a medical practice.

What’s next for Doctor Diaries

In the coming year, Hanya plans to incorporate topics such as accounting, legal advice, and business consulting services into the podcast, with the goal of providing valuable knowledge for future economic conditions that may impact businesses. The focus will be on helping companies maintain their operations while retaining the flexibility to adapt to rapidly changing economic conditions. In the early months of 2023, the team at Health Business Network plans to release an online subscription platform specifically designed to be a resource for business owners.

Finding Success

Working with doctor clients requires a deep understanding of their value proposition and the overall business environment. One way to structure business transactions within the healthcare sector is through an equity model, in which doctors receive ownership shares in the institution where they work. To effectively problem-solve and identify opportunities, it’s important to find individuals within the healthcare industry who are open to commercial transactions. It’s also crucial to have a clear sense of one’s own value to the company, whether the potential clients are hospital developers or pharmaceutical companies.

Opportunities in Health

Medical professionals often need help with growing and improving their practices, but negotiation can be challenging for them if they only see it from a business perspective. However, some doctors are comfortable combining their medical practices with their businesses, leveraging their expertise and experience to achieve success. On Hanya’s podcast, she has interviewed entrepreneurial doctors who have found innovative ways to bring value to their patients. For example, one guest was a radiologist who worked with a spinal surgeon and a neurologist to develop and offer ultrasound technology as a treatment for Parkinson’s disease tremors. Inviting these successful doctors to speak on the podcast is valuable because they can share their insights and ideas with the audience and serve as an inspiration to others.

Financial aspect in Health

As a director at Health Business Network, Hanya works with medical professionals who are dedicated to becoming leaders in their field and providing the best possible care for their patients. While financial considerations are important for running a successful medical practice, it’s crucial to maintain a balance between the demand for services and the expenses required to provide them. This is essential for creating a sustainable healthcare system. Hanya’s clients are driven by their desire to make a positive impact in healthcare, not just to become wealthy.

Upcoming on Doctor Diaries

Hanya started the podcast to share the stories of interesting people from around the globe. In the future, she plans to continue to feature guests from Australia and New Zealand, who have valuable insights to share about health and business.

_{Source talkinghealthtech.com}